We are looking for the Head of Marketing to join our Ecofinance team within Dyninno Group fintech division.
Ecofinance is a fast-growing fintech company delivering accessible B2C financial services worldwide. Through our P2P platform, we offer flexible products like short-term loans, installment loans, and lines of credit via brands like Creditprime and Honey Loan – all online for maximum convenience. With over 5 million clients in Romania, Moldova, and the Philippines, Ecofinance ranks among the top ten microfinance providers by loan volume.
As the Head of Marketing, you will be responsible for leading the marketing initiatives in Romania. The ideal candidate will have a strong background in digital marketing within consumer-oriented fintech or e-commerce sectors, with a proven track record of driving growth in high-paced environments. This role requires a strategic thinker who can build and manage effective marketing teams, develop and execute comprehensive marketing strategies, and leverage data-driven insights to optimize performance.
Responsibilities:
- Develop and Implement Marketing Strategies: Create and execute innovative marketing plans to drive customer acquisition, retention, and brand awareness for EcoFinance’s credit line products in Romania.
- Team Leadership: Build, mentor, and lead a high-performing marketing team, fostering a culture of collaboration, creativity, and continuous improvement.
- Digital Marketing Excellence: Oversee all digital marketing efforts, including SEO, SEM, email marketing, social media, and content marketing, ensuring alignment with business objectives and regulatory requirements.
- Performance Analysis: Utilize analytics tools to monitor campaign performance, generate insights, and adjust strategies to optimize ROI and achieve growth targets.
- Technology Utilization: Manage and optimize the marketing technology stack, including tools such as Google Ads, Google Analytics, Google Tag Manager, Hotjar, MS Clarity, and affiliate tracking solutions.
- Cross-Functional Collaboration: Work closely with product development, sales, and customer service teams to ensure a cohesive approach to market positioning and customer engagement.
- Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize impact.
Requirements:
- At least of 5 years of experience in digital marketing, with at least 2 years in a leadership role within a consumer-oriented fintech company or e-commerce environment.
- Hands-on experience with core marketing technologies, including Google Ads, Google Analytics, Google Tag Manager, Hotjar, MS Clarity, and affiliate tracking solutions (Scaleo, Affise or others).
- Proven ability to build and manage effective marketing teams, focusing on driving results and fostering professional development.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Results-Oriented: Demonstrated track record of achieving growth targets and driving business results in a high-growth company.
- Communication Skills: Excellent verbal and written communication skills, with the ability to influence stakeholders at all levels, as well as proficiency in English language.