We are looking for a Marketing Manager (Meta Ads) to join our Trevolution team within Dyninno Group Travel division.
Trevolution is a global leader in air ticketing and travel services, serving retail and corporate clients in 50+ markets. With over 20 years of expertise and an entrepreneurial spirit at our core, we combine modern tech with a customer-first approach to simplify travel. We partner with 70+ airlines, offering a full booking experience with expert support – focused on value and convenience. Our products, including online sales, call bookings, and semi-OTAs, are continually expanding to meet market trends.
As a Meta Performance Marketing Manager you will lead and optimize paid advertising efforts for one of our travel division brands, with a primary focus on Meta platforms (Facebook, Instagram, and WhatsApp).
Responsibilities:
- Own the full cycle of performance marketing on Meta platforms: strategy development, campaign setup, daily management, optimization, and scaling across multiple markets and potentially languages.
- Plan, launch, and manage all campaign types on Facebook, Instagram, and WhatsApp (including lead generation, retargeting, conversions, traffic, catalog sales, and more).
- Proactively analyze performance data, identify optimization opportunities, and execute strategies to drive efficient lead generation, lower CPL, higher ROI, and profitability.
- Closely monitor and improve key metrics such as CTR, conversion rates, number of leads, CPL, ROAS, and overall campaign profitability while maintaining high-quality leads.
- Continuously ideate, launch, and analyze A/B tests across ad creatives, copy, audiences, placements, bidding strategies, and landing pages to boost results.
- Prepare regular performance reports with clear insights, trends, and actionable recommendations for improvement.
- Troubleshoot technical issues related to accounts, ad setups, tracking (pixels, events), and integrations.
- Build and maintain strong collaborative relationships with internal teams (e.g., organic social media content team) to align paid efforts with organic strategies and ensure consistent messaging across channels.
- Work closely with designers, videographers, and creative teams to define and brief high-performing ad assets – clearly communicating what creatives (images, videos, carousels, formats) perform best based on data, audience insights, and platform best practices.
- Stay ahead of trends in performance marketing, Meta Ads products/formats/features, emerging platforms, privacy changes, creative best practices, and industry tools.
Requirements:
- At least 2-4 years of hands-on experience managing performance marketing campaigns, with strong focus on Meta Ads (Facebook, Instagram, WhatsApp) – either in-house or at an agency.
- Proven track record of scaling campaigns, managing significant budgets, and consistently hitting or exceeding KPIs (leads, CPL, ROAS, etc.).
- Solid experience with analytics and tracking tools (Meta Ads Manager, Google Analytics, pixel/event setup, and internal dashboards).
- Excellent command of English (written and spoken).
- Highly motivated, analytical mindset, and ability to thrive in a fast-paced, dynamic environment with evolving priorities.
Will be considered as an advantage:
- Familiarity with additional ad platforms (TikTok Ads, LinkedIn Ads, Telegram Ads) and creative collaboration (briefing designers/videographers for performance-driven assets).
- Familiarity with using AI for optimizing paid ads performance (process and creatives).
- If you have one or more Meta Blueprint certifications.
- Experience partnering with organic social teams to amplify cross-channel impact.
- Experience in the Travel industry (e.g., car rental, flights, hotels, bookings).
Benefits:
- Hybrid job option : After the probation period, you can work remotely from home 2 days per week and 3 days in the Riga office in the center of the city (Embassy zone).
- Be a part of a top tier team, work on projects that reach millions worldwide, create complex in-house products and solutions.
- Learn and exchange ideas in lectures and workshops led by colleagues and team leads.
- Get health benefits: fully covered health insurance after end of trial period (dentistry, out-patient treatment, mental health, medicine, etc.), well-being activities, vaccination days.
- Enjoy employee discount programs and have fun at monthly internal activities and celebrations.
- Work from a modern and well-equipped office in the center of Riga, with parking space for bike.
Compensation:
The salary range for this position is from 2,600 EUR Gross up to 2,790 EUR Gross.