In 2019, the world hit a record 1.46 billion international trips. Just a year later, the pandemic sent that number tumbling by more than two-thirds as borders closed and airports sat empty. When restrictions finally lifted, travelers rushed back with a vengeance, eager to make up for lost time and take those long-overdue vacations. The surge in demand left planes packed and hotels full again. By 2023, global tourism had climbed back to nearly 90% of pre-pandemic levels, and in 2024 it essentially matched the 2019 peak. This year, however, that momentum seems to be easing. The pent-up demand for travel has faded, the economy is putting budgets under pressure, and travelers are increasingly rethinking how and where they travel. So as the industry moves past its post-pandemic frenzy, what’s next? Here are a few emerging trends that could define the next chapter. Climbing costs of everyday essentials like gas and groceries are making travelers think twice about taking expensive, long-haul trips. At the same time, many people still haven’t fully shaken the stay-at-home habits they developed during the pandemic, and are opting for the comfort and convenience of shorter getaways closer to home. A recent trend report by Trevolution stated that domestic road trips were up 30% in the spring of 2025, and a survey conducted by GSTV reported that 54% of respondents plan to drive instead of fly to their next vacation due to the increasing cost of airfare. Opting for destinations that are closer to home means the winners could be secondary cities, national parks, and other regional attractions that travelers might have overlooked in the past. Continue reading here.
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