For several decades, travel executives have been chasing the idea of building a one-stop shop where customers book flights, hotels, transfers and even entertainment in one place. While this sure sounds like the ultimate convenience, in reality, does it work or is it merely a logistical nightmare? Global online travel agencies like Booking.com and Expedia have been working to evolve from just accommodation-focused platforms to offer comprehensive travel services to position themselves as one-stop shops. However, to this day, particularly in the United States and western Europe, we do not have one dominating truly end-to-end travel platform for travelers. The concept of the all-in-one platform is, of course, alluring. The idea has been simple: to be able to book anything the modern traveler might theoretically need in a matter of minutes in one window. For example, Booking.com offers a choice of more than 29 million property listings, including accommodations, flights, car rentals and activities, but for some reason, less than 10% of its transactions are “connected” trips. Despite years of investment, this segment remains small compared to their hotel division, with its growth having declined over time.
To read the full article by Gulce Karsli Rozenveld, CEO of Oojo, click here
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