The air travel landscape rapidly evolves, introducing new trends and innovations that reshape our travel experiences. Consequently, passengers prioritize various factors throughout the year. Numerous reports indicate that passengers prioritize comfort and sustainability when booking travel in 2023 and continuing into 2024.
Sustainability takes center stage. In recent years, Europe’s popular holiday destinations have witnessed a surge in extreme weather events, including wildfires, flooding, and heatwaves, breaking numerous climate records.
Against this backdrop, the Euromonitor Sustainability Index 2023 report reveals that nearly 80% of travelers are willing to pay at least 10% extra for sustainable travel features despite the ongoing cost of living crisis.
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