Conversion Rate Optimization Strategist

Trevolution / Latvia (Riga)

This role implies using a mix of creativity and strong data analytical skills to identify growth opportunities regarding website conversion and customer retention rates for our Travel division business. This will be done through the optimization of landing pages, emails, websites, and processes.

Responsibilities:

  • Spot and manage key conversion points in the marketing funnel, including landing pages, website calls-to-action, lead-generating forms and ad copies, messaging.
  • Analyse website traffic and user behavior: Dig deep into analytics tools like Google Analytics to understand user journeys, identify drop-off points, and uncover opportunities for improvement.
  • Develop and prioritize CRO hypotheses: Based on your analysis, formulate data-driven hypotheses about what will improve conversions and prioritize them based on potential impact.
  • Design and implement A/B tests: Craft compelling test variations, set up and manage A/B testing platforms, and ensure statistically significant results.
  • Analyze test results and draw insights: Interpret A/B test data, draw meaningful conclusions, and translate them into actionable recommendations for website improvements. 
  • Collaborate with cross-functional teams: Partner with designers, developers, and marketing colleagues to implement your optimization recommendations and track progress.
  • Stay ahead of the curve: Research and learn about the latest CRO trends, tools, and techniques to continuously improve your skillset.
  • Communicate with internal teams and external partners about any technical implementations needed, including any data feed, scripts, etc. set up. 

Requirements:

  • 2+ years of proven relevant experience in Conversion Optimization.
  • Good understanding of e-commerce and digital marketing methods and principles.  
  • Experience with web analytics, session recordings, heatmaps, testing and data visualization tools (GA4, GTM, Google Optimize, Hotjar, FullStory, etc.) will be considered as an advantage.
  • Strategic thinking – focusing on the actions that can bring desirable results.   
  • Good verbal and written communication skills (English).  
  • Strong interpersonal skills, ability to collaborate with cross-functional teams: design, development, marketing.  
  • Ability to multi-task, and work efficiently within a high-paced changing environment with minimal supervision. 
  • Offline conversion tracking experience will be considered as a benefit.

Compensation:

From 2,500 EUR gross per month.

Dyninno Latvia, Genadijs Pugacovs, Chief Operating Officer (Travel)

Executive Vice President Operations

Genadij received a major in Business Management and started his exciting career at Dyninno as a Travel Agent way back in 2010.

His diligence and ability to reach the best results quickly paid off, and he was promoted to a supervisor role only a year later. After two years of exceptional work, Genadij climbed another big step in his career and became the Travel Training Director, and just six months after, he was promoted again as the head of the whole Travel Sales Department, which he led for almost 3 years.

Now, for the last 6 years, he has taken on the great responsibility of being the Chief Operating Officer of Trevolution Group, where working hand in hand with a team of industry professionals, he constantly drives the Trevolution Group business towards new heights. His priority now and moving further is finding new ways to innovate the existing processes and to nurture the growth of every member of his team. 

Desire for innovation, ability to take on great responsibilities, and faith in themselves and each other – these are the main factors that allow the team to grow and achieve personal and professional achievements.

With us you will:

  • Be a part of a top tier team of professionals, work on global projects that reach millions worldwide, create complex one-of-a-kind in-house products and solutions.
  • Get opportunities for professional development: learn new skills with online courses, broaden your network in local and international conferences, receive mentoring.
  • Enjoy our learning oriented culture: learn and exchange ideas in lectures and workshops led by your colleagues and team leaders.
  • Get extra benefits for your health and well-being, organised well-being lectures and workshops to promote and support self-care, arranged office yoga class, vaccination days in the office, and much more.
  • Get treated with delicacies at the office with snack days and supply of fresh fruit and delicious coffee.
  • Enjoy a variety of employee discount programs and have fun at monthly internal activities and celebrations.
  • Work from a spacious, modern, and well-equipped offices.

Back to the vacancies list

Want to be our next success story?

Let us know if you interested! We will contact you and maybe soon you will be here at our office, drinking great coffee!

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