Conversion Rate Optimization Strategist

Trevolution / Latvia, Riga

One of our business divisions, operating in the Travel industry projects with over 1 million monthly visitors, is growing really fast, and we are expanding our Marketing team.  

This role implies using a mix of creativity and strong data analytical skills to identify growth opportunities regarding website conversion and customer retention rates for our Travel division business.  

This will be done through the optimization of landing pages, emails, websites, and processes. 


  • Spot and manage key conversion points in the marketing funnel, including landing pages, website calls-to-action, lead-generating forms and ad copies, messaging; 
  • Optimize the lead-to-customer conversion rate and increase funnel marketing efficiencies; 
  • Use creative approach to optimization: develop, implement and set up A/B or A/B/C test planning (formulating new tests and hypotheses), execution, and analysis to further improve conversion rates; 
  • Conduct thorough analysis on marketing campaigns to measure the success, and present learnings to external teams to help inform future business decisions; 
  • Collaborate internally with Data Analysts, Web Developers, UI/UX Designers, Project Managers in order to optimize each conversion path; 
  • Communicate with internal teams and external partners about any technical implementations needed, including any data feed, scripts, etc. set up. 


  • 2+ years of proven relevant experience in Conversion Optimization; 
  • Good understanding of e-commerce and digital marketing methods and principles;  
  • Experience with web analytics, CR, testing and data visualization tools (Google Analytics, GTM, Google Optimize, Hotjar, FullStory, etc.) will be considered as advantage;
  • Strategic thinking – focusing on the actions that can bring desirable results;  
  • Good verbal and written communication skills (English);  
  • Strong interpersonal skills, ability to collaborate with cross-functional teams: design, development, UX, marketing; 
  • Ability to multi-task, and work efficiently within a high-paced changing environment with minimal supervision; 
  • Offline conversion tracking experience will be considered as a benefit.  

Compensation: starting point for this position is not less than 2250 EUR gross per month


Personnel selection is provided by the competence center of the Dyninno group “DYNATECH” LLC, Reg. No. 40203110019, address: Jeruzalemes Street 1, Riga, LV-1010, license issued by the SEA for the provision of work placement services No.61/2021 (17.11.2021.) 

Dyninno Latvia, Svetlana Gurdina, Digital Strategy Director

Digital Strategy Director

Svetlana has acquired a staggering 18 years experience in marketing. Her career path at Dyninno started in 2010 in the role of Casting Marketing Manager, where she managed advertisement, boosted traffic, and improved potential and existing customer engagement. 

Two years later, Svetlana shifted her focus to Trevolution Group and worked on improving the business class travel solution expansion. She helped to create new online and offline channels for lead generation, and with an amazing analytics team worked on creating the first internal analytic tool. Further exploring her career possibilities in Dyninno, in 2015, she joined the up and coming FinTech business as the Chief Marketing Officer. In this role, Svetlana truly excelled – she established all processes from scratch and helped generate revenue by increasing sales through various marketing campaigns.

In 2021 she returned to Trevolution Group and now continues her career as Digital Strategy Director, where she works on automating different digital and marketing processes, developing various communication channels, improving customer experience, and will focus on developing marketing strategy for the new markets. 

The company gives endless growth possibilities. During the last decade at Dyninno I gained unique experience in three different industries that would hardly be possible in any other company, all that you need is commitment to results and striving for growth.

With us you will:

  • Be a part of a top tier team of professionals, work on global projects that reach millions worldwide, create complex one-of-a-kind in-house products and solutions;
  • Get opportunities for professional development: learn new skills with online courses, broaden your network in local and international conferences, receive mentoring;
  • Enjoy our learning oriented culture: learn and exchange ideas in lectures and workshops led by your colleagues and team leaders;
  • Get extra benefits for your health and well-being, organised well-being lectures and workshops to promote and support self-care, arranged office yoga class, vaccination days in the office, and much more;
  • Get treated with delicacies at the office with snack days and supply of fresh fruit and delicious coffee;
  • Enjoy a variety of employee discount programs and have fun at monthly internal activities and celebrations;
  • Work from a spacious, modern, and well-equipped offices.

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